Universal EP is a United States based media resource company founded in 1998. The company offers relevant marketing and advertising based solutions which target the Spanish language dominate consumer in the United States, Mexico and especially those living along the United States – Mexico border.
The extensive Universal EP network is comprised of over 400 radio, cable, television, print, outdoor, and internet entities that can reach the target consumer in an efficient and effective manner. This consortium includes; Mega Radio, Multimedios, Cablemas, Grupo Acir, Azteca Mexico, Pol and many other groups in Mexico. In addition, Universal EP works with several U.S. network media partners.
With decades of experience, Universal EP has the established business contacts and outlets to deliver advertising messages to the target markets of Mexico, the United States and their respective border. The economic strength of 12 million residents living along the United States – Mexico border (San Diego to Brownsville) has lead us to work with a high concentration of business in that area.
WHY DO MANY BUSINESSES CONCENTRATE THEIR MARKETING EFFORTS ALONG THE BORDER?
- 12 million residents live along the border region
- $8 billion spent yearly by Mexican shoppers
- 250 million plus northbound border crossers per year
- 66% cross to shop in the U.S.
- 80% cross in their personal vehicles and listen to Mexican Radio
- 25% to 47% estimated population growth on the Mexico side of the border, exceeds national rate
- 15% to 25% estimated population growth on the U.S. side of the border, exceeds national rate
Almost all Mexican nationals enter and leave the U.S. on the same day thus creating a perpetual border crossing cycle. In Texas, a portion (36% to 40%) of visitors stay overnight and up to 7 nights. Mexican National consumers exhibit a high level of brand consciousness, brand loyalty and demand high quality as well as price competiveness. It is paramount to advertise to this discerning and responsive consumer.
Growing Your Business Is Our Success!
2211 E. Missouri, Suite S-200
El Paso, TX 79903
(915) 313-9669
SOURCE:
www.c-best.org The Cross Border Mexican Shopper: A Profile. Published in Research Review (Vol. 12, No. 2, 2005)
www.c-best.org The Economic Impact of Mexican Visitors Along the U.S.- Mexico Border: A Research Synthesis (December 2005)Last Updated (Sunday, 22 May 2011 17:16)